While getting a business website developed, you put in a lot of ideas, efforts, time, and investments. But, sometimes even after putting in the most intense efforts, your website does not fetch much traffic. Trust me; I understand how frustrating that can be.
Therefore, I am listing down some helpful pointers to figure out why Google and other search engines seemingly avoid ranking your website better.
You Neglected proper research
It is a mandatory step to study, analyze, and strategize the websites of your fellow competitors. Well not to plagiarise, but this will help you to understand the nature of your audience and give you a fair idea of what’s trending or important to present through an excellent website.
The research work will make your design, development, and promotion impressively better. Begin your research work by listing down your biggest competitors, searching keywords to target, ideas for the structure of your website.
If you’re targeting very competitive keywords or are in a very competitive niche, then it’s going to be a lot harder for you to get to the first page of search results. But by strategizing a better approach for customer service, It is dodgeable easily.
In the first place, people will discover your website specifically seeking some answers. Even Google is getting a stronghold at recognizing good content.
If your content is relevant and absolute, people will stay on your site, read it, rely on your website, visit your website more often in search of more answers as they expect to receive more quality content. If your content is not that intriguing, they’ll immediately back out and go to the next result, signaling to Google that it wasn’t what the searcher was looking for When sharing content.
It is a fact that quality is more important than quantity. Focus on creating quality content. Don’t worry about how long it takes. Do it naturally in a way that makes sense for you and your audience.
Your site isn’t mobile-friendly
Today people prefer to use mobile phones for most of the tasks; Especially the random search is always made through the phone. Google is well aware of this fact, and now they index websites based on the mobile experience rendered through your website, which they call mobile-first indexing. So, If you have a website that doesn’t load correctly on a phone or tablet, then chances are you aren’t going to rank high, in anyways at all.
Likewise, if you have elements on your website that show up on desktops but not phones, like if the text is unreadable on mobile devices, then that content will likely get excluded. Here a tip is that you can use Google’s Free Mobile-Friendly Test to check if your website is equally attractive on mobile devices as well.
Technical SEO issues can degrade your site, which will cause it to not show in search results. It’s crucial to conduct a website audit from time to time to make sure your site is optimized with perfection having good title tags, description tags, while your website loads quickly. For best results, you should definitely take aides from SEO experts.
Lack of Consistency
Consistency is necessary to run a business smoothly, and digital marketing is no different. If you don’t post a new blog, add new pages, or post on your social media accounts regularly, your website isn’t going to grow. Google and people appreciate consistency. The fact is that it takes time to create something effective. But, If you think that you can post a single-page website with limited content on it and get tons of traffic from it, well it is quite impossible in today’s competition. Your traffic will switch loyalty if they do not receive relevant content from time to time.
You must have heard it everywhere, SEO is a time-consuming process. You need to demonstrate to search engines that your website is worth ranking high. You are required to provide content answers for user’s questions and give them exactly what they were searching for.
It is especially true if your website is new. It can take search engines at least 3-6 months for your content to even be under some sort of existence to get a place on the first page of search results.
There are multiple ways around that like controlling digital ads on platforms like Google Ads, but even that can take time to start working, and it takes a lot of time to optimize correctly.
Once you start the process, trust it, plan a good strategy on your analysis but give it some time to show-out results. Carry an optimistic approach.